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Side Equity 2019
Sports Fashion

Adrenaline Prime

ADRENALINE PRIME is a premium performance sportswear brand developed to service the global emerging markets.

Brand Overview

ADRENALINE PRIME is a high-end athletic apparel line focused on performance, style, and power. It targets athletes, fitness enthusiasts, and active individuals who want clothing that looks sharp, performs at a high level, and carries a bold, modern identity.

Key Brand Elements
• Logo: Bold white “ADRENALINE” with a sharp lightning bolt/cracked effect on the “I”, paired with red “PRIME” text. The lightning bolt symbolizes energy, speed, power, and adrenaline.
• Color Palette: Primarily Navy, Black, Red, and White, with accents of metallic and high-contrast details.
• Aesthetic: Clean, modern, and aggressive — blending athletic functionality with a premium street-sport look.
• Product Focus: High-performance training gear.

  • Founders:

    Dr. Nana Ekow Andam, Dr. Tan Kuan Yew

  • Founding Date:

    2024

  • Website:

    www.wvistore.com

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